'Hopefully it sticks around this time,' says Cleary.There are about 10 different variants of Jif as listed below. Smucker's claims Jif is here for the long term but, based on experience, fans are still a bit wary. And if they don't, they won't be there long,' says Grier, a Guelph, Ont., independent consultant. 'They're going to have to show that they're generating margins and sales and traffic. But he's certain about one thing: It won't be enough to guarantee the peanut butter's success in Canada's competitive market. Iconic Dad's chocolate chip cookies discontinuedįood-industry analyst Kevin Grier questions just how much social media pressure actually had to do with Jif's return. Skippy peanut butter no longer for sale in Canada It gets people to join together on a common issue.' Spencer believes Jif's return shows the potential power of consumers. It was the weirdest thing ever,' she says. Smucker's sent the promotional packages to many Jif Facebook members, including Victoria Spencer from just outside London, Ont. 'Hopefully it sticks around this time,' he says. 'They were always rationed out very sparingly.'Ĭleary is thrilled his favourite peanut butter is back. Six months ago, he ran out of his stockpile: 50 single-serve Jif packs he scored from a local A&W that still served them with breakfast. John's, N.L., is also thrilled about the return of his favourite peanut butter. 'It was a little embarrassing when I was in the States and they say, 'What do you have to declare?' and I say, 'Peanut butter, 12 jars and nothing else.'' Pascoe is happy and relieved he no longer has to haul jars across the border. 'They almost have a cheapened taste, and Jif, it's just better.' When he ran out, he began buying it in the U.S., deciding no other peanut butter would do. Pascoe had stockpiled 18 jars before Jif disappeared from store shelves. 'I didn't use them because I like peanut butter, not jam,' he says. Pascoe was not pleased with the company's response at the time: a few coupons for Smucker's jam, which was still sold in Canada. it's time for Jif to give back,' he wrote.Īndy Pascoe from Nanaimo, B.C., sent a letter to Smucker’s asking for his peanut butter back. 'As you can see, I have given a lot to Jif. He explained that he went through a one-kilogram jar every 10 days. 'They need thousands of people to call in order to get it back into our supermarkets!!' posted one person.Īndy Pascoe from Nanaimo, B.C., also sent a personal letter to Smucker's. The group's site included calls for a petition, a boycott of Smucker's, and cries to contact the company and make noise. When Jif was discontinued in 2010, passionate Canadians protested on social media and formed a Facebook group to champion their cause. Launched in 1958, Jif can be found in 54 countries and is the top seller in the U.S. 'Some people put pressure on the government. I just put pressure on the peanut butter company,' he says. 'It's like the most peanut buttery taste ever.'Īsselin is one of many Canadians who joined a Facebook group demanding Jif's return. 'It seems like our voice was heard, so I'm just ecstatic,' says Jif fanatic Yves Asselin from Montreal. Yves Asselin from Montreal is one of many Canadians who joined a Facebook group demanding Jif’s return.

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